From Businesses to People

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For many years, most of the European’s agenda has been “companies-oriented”. But time has changed. Since 2019, with the Green deal and the Digital agenda which are the flag-ship projects of the European Union, regulations are not only affecting the way products and services are delivered to the Europeans, but also having the ambition of changing the way of life, influencing the way they live and consume.

The future of our food, the way we move, the eco-conception of our houses and the way we consume in general is being designed at large scale by European institutions and will be decided in the coming year with hundreds of regulations.

This paradigm shift in the European agenda calls for a paradigm shift in the way European society is involved in the public debate. If EU regulations need 4 to 7 years to become tangible and effective at local level, we cannot afford EU citizens waking up in a few years realising those choices being made by the European Union are not their choices. People must be embarked in those decisions that will have major impact in their lives now.

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